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FYI 38, RFC 3098 on Advertising Responsibly

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        FYI 38
        RFC 3098

        Title:	    How to Advertise Responsibly Using E-Mail and
                    Newsgroups or - how NOT to 
                    $$$$$  MAKE ENEMIES FAST!  $$$$$ 
        Author(s):  E. Gavin, D. Eastlake 3rd, S. Hambridge
        Status:     Informational
	Date:       April 2001
        Mailbox:    tedgavin@newsguy.com, Donald.Eastlake@motorola.com
        Pages:      26
        Characters: 64687
        SeeAlso:    FYI38

        I-D Tag:    draft-ietf-run-adverts-02.txt

        URL:        ftp://ftp.rfc-editor.org/in-notes/rfc3098.txt

This memo offers useful suggestions for responsible advertising
techniques that can be used via the internet in an
environment where the advertiser, recipients, and the Internet
Community can coexist in a productive and mutually respectful fashion.
Some measure of clarity will also be added to the definitions,
dangers, and details inherent to Internet Marketing. 

This document is a product of the Responsible Use of the Network
Working Group of the IETF.

This memo provides information for the Internet community.  It does
not specify an Internet standard of any kind.  Distribution of this
memo is unlimited.

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Authors, for further information.

Joyce K. Reynolds and Sandy Ginoza
USC/Information Sciences Institute


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